And a huge leap in battery life.
Oh. So. Pro.
Whoa.
Shoot with the Wide, Telephoto or TrueDepth camera in Cinematic mode
Watch the film
Watch the film
Macro photography comes to iPhone.
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Graphite
Gold
Graphite
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Alpine Green
Sierra Blue
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Alpine Green
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Alpine Green
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Graphite
Graphite
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Sierra Blue
and
Gold
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Graphite
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Gold
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Gold
and
Alpine Green
Silver
Sierra Blue
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Silver
Alpine Green
Silver
Gold
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Silver
Sierra Blue
and
Sierra Blue
Silver
and
iPhone 13 Pro Max
Surgical-grade stainless steel
Copyright © 2022 Apple Inc. All rights reserved.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
Exceptional durability.
https://github.com/CharlesLiuyxhttps://github.com/CharlesLiuyxSuper Retina XDR display² with ProMotion
6.7”
*The images used in this video are owned by Apple Inc.
A display so responsive, every interaction feels
Ceramic Shield, tougher than any smartphone glass
A dramatically more powerful camera system.
iPhone 13 Pro Max
new again.
6.1”
Gofur
Switching to iPhone
iPhone 13 Pro
Overview
Switching to iPhone
Buy
iPhone 13 Pro
Tech Specs
Tech Specs
Buy
Overview
To bring Cinematic mode to iPhone, we carefully studied how master filmmakers use rack focus to add drama and emotion to the story. On Hollywood shoots, pulling focus requires a talented team of experts. Like a cinematographer, who makes the overall call about what’s in focus and when that changes. And a focus puller, who makes sure the transition is smooth, the timing is spot on and the subjects are perfectly crisp. Making all this happen automatically on your iPhone was no small feat. First, we had to generate high-quality depth data so Cinematic mode knows the precise distance to the people, places and pets in a scene. And because this is video, we needed that depth data continuously — at 30 frames per second.
The sheer computational power needed to run the machine learning algorithms, render autofocus changes, support manual focus changes and grade each frame in Dolby Vision — all in real time — is astounding. It’s like having Hollywood in your pocket.
See how we trained your camera to be a cinematographer.
Nerd Out
Nerd Out
It’s so computationally intense, we needed a chip that could handle the workload. Enter A15 Bionic.
See how we trained your camera to be a cinematographer.
Nerd Out
Nerd Out
We also trained the Neural Engine to work like the experts. It makes on-the-fly decisions about what should be in focus, and it applies smooth focus transitions when that changes. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit.
https://www.apple.com/sg/apple-events/https://www.apple.com/sg/apple-events/Watch the event
Watch the event
fastest smartphone chip.
The world’s
The only smartphone that lets you edit the depth effect after you shoot
Let’s Pro.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Cinematic mode supports Dolby Vision HDR
Surgical-grade stainless steel
From $899